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From the late 1980s right up to the turn of the millennium, the reconditioned jeans business was more than a cottage industry in the UK. Every independent or alternative outlet (you know, the places where you’d buy joss sticks, second-hand records and curios) would have one, and you’d be able to wend your way around the hangers looking for interesting versions of popular denim brands and buy them for about half their current retail prices.The fashion came after a massive 50s revival in the mid-80s. For the fist time since the War, the younger generation was actively copying the looks and sounds of its parents’ generation. With a little help from some shrewd advertising from the big brands, especially Levi’s, jeans were probably cooler than they had ever been in the decade they were mythologizing. Although the fifties craze receded after a year or two, several elements of the look survived. Whether you were into dance, indie, rock or easy listening, your look would only be complete when you pulled your jeans on.The problem was that the late 80s also saw something of a hike in the price of new “designer” jeans (a phrase that would have been unimaginable a few years earlier) as the demand and supply tussle became energised. So what better way to get hold of a pair of Wranglers, Levi’s, Lees or Lee Coopers than owning a pair of pre-loved jeans? There had always been charity shops, and although no self-respecting style lover could walk past an Oxfam without at least popping in to see what was in that week, there was a bit of a stigma attached to admitting you wore charity-shop clothes. These cool new outlets banished that mindset, and might even have done their bit for the charity shops too, by removing the yuck factor some felt towards wearing “other people’s clothes”.It wasn’t long before the pre-owned jeans outlets started to diversify a little. Before the “stressed denim” look became popular, an obviously old pair probably wouldn’t do, so many remained unsold. That’s when they started to dye them and put patches in them to offer a whole new lease of life. Those of us who lived through the era will remember that first wash of a new pair of dyed jeans, and would make sure they only went into the washing machine unaccompanied from then on.So successful was the reconditioning phenomenon, however, that the high street shops started selling old-look jeans, purposely ripped, repaired, patched and dyed, even though they were actually factory fresh. And eventually they went the whole hog and started competing directly with the smaller outlets, selling genuine vintage jeans. By then, though, jeans were already starting to lose their cool, and combats and cargo pants started to grow in popularity.Nowadays, jeans are back on the agenda, and there’s a committed band of denim enthusiasts who still insist on the genuine article. They can still be seen rifling through the hangers in vintage clothing stores, looking for those limited edition jeans from the fashionable brands. The average Joe in the street might not be able to tell them from a brand new pair of factory-aged denims, and therein, probably, lies the appeal. "nordstrom jimmy choo,"gucci handbag sale